On Restoring Britain

I joined Restore Britain the moment that I saw Rupert Lowe’s launch video. It was unapologetic and uncompromising, exactly what the genuine Right in this country has been waiting to hear from someone of Lowe’s competence and stature.

But a good video is not a political strategy. If this movement is not handled with ruthless competence, it will be a disaster that fractures the vote and hands the country to the Left at the next election, and to competing ethnic voting blocks in perpetuity.

Here is some tough love for a party that I want to succeed.

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The 2029 Ultimatum

The pace of demographic change in this country is now so fast that it’s basically at terminal velocity. 2029 is our absolute, final off-ramp.

If we fail to get into power to fix demographics at this point, then the sheer weight of imported, state dependent voting blocs will not only lock us out of power, but will quite simply ruin Britain as a unified nation, forever. The opportunity to reverse course within conventional legal and moral standards will be gone. This reality must be the single, unifying, overarching message of the Right. We do not have the luxury of time, nor the luxury of failure.

Sentiments like in Morgoth’s tweet here should not be considered an option.

The First Test. Egos

The immediate litmus test for Restore is how it handles Ben Habib’s proposed merger with Advance UK.

Let’s be honest here, there is but an ideological fag paper between these two factions. The only hurdle to a successful merger is ego, and personal history. If Lowe and Habib cannot put their personal pride aside to consolidate the Right, it proves they lack the discipline required to govern. Furthermore, if Restore cannot swallow Advance UK, they will be completely incapable of forcing a productive, unified arrangement with Reform before the next general election. Nigel Farage is never going to fold over. Restore must build a coalition of the willing, and it must start now.

Let’s not be under any illusion here either - a working relationship with Reform will be necessary. They will not collapse. The Tories will do something to pick up some votes despite being useless. There are simply not enough potential voters laying around, under a first past the post system, for the possibility of a unilateral Restore win whilst being in open conflict with Reform.

The Grooming Gang Inquiry

Lowe and Restore deserve immense credit for the £600,000 Rape Gang Inquiry. When Farage dropped the baton, Lowe picked it up. This inquiry was a huge effort to expose the horrific, ongoing reality of the state sacrificing our children on the altar of multiculturalism.

The inquiry’s hearings concluded literally 2-3 hours before the party launched. The content of the enquiry was shocking. It should have dominated national headlines, proving that Restore actually does the hard work the state refuses to do.

Instead? It was a PR catastrophe. There have been no large media pieces on the inquiry, it’s findings were entirely overshadowed by the flash of the party launch. Worse again, there is no link on the new party’s website to direct the public to the inquiry. The investigations page lists only Whistleblowing and FOI Investigations. Great.

It is a shameful squandering of momentum on what should be a core pillar of Restore’s political campaigning.

Amateur Web Design

Speaking of the website, separate from the inquiry blunder, there is a lot of work to be done here. The web design is clunky, and the logo looks cheap, formatting is inconsistent, there are walls of text, key information is not linked or detailed.

Looking like a university society project is entirely unacceptable for a party claiming it has the competence to save a dying nation.

It would not take much effort for someone to improve on Restore’s branding, for instance the logo on the right took minutes for a friend to come up with.

First impressions matter. Fix the branding, hire a web designer.

Staffing Hypocrisy

Lowe explicitly stated that Restore’s candidates and management would be serious people, battle tested veterans from the private sector with real, valuable, real world experience.

Today, none of the management of Restore, aside from Lowe himself, fit the bill. Take Maria Bowtell, who recently has become their first councillor. A quick look shows her private sector experience consists of minor admin and consultancy work. Yes, that makes her marginally better than a parasitic civil servant, but it falls vastly short of what Lowe promised.

The rest of the team seems to consist of Zoomers who have no private sector experience or academic expertise at all, leaping straight from university into political campaigning, journalism, or policy work. The ideology and character of these men aside, this is more or less identical to what happens in the Tories or Lib Dems. If you want a party built on competence and merit, your team must reflect those virtues. The reality of Restore’s team must match its rhetoric.

A Policy Roadmap

Of course, there is also significant work to be done on policy. Restore has a massive opportunity to outflank the Tories and Reform by presenting a truly forward thinking agenda. Combine next gen proposals on Energy and Technology with reactionary views on Criminal Justice and Education - and you’ll be onto a vote winner.

Restore must publish a concrete roadmap to achieve goals like this, accompanied by clear, actionable instructions for how serious, private sector professionals can actually get meaningfully involved.

The Uphill Struggle

Restore faces a massive uphill struggle. I am writing this precisely because the Right cannot afford another vanity project that fizzles out into irrelevance.

The 2029 deadline is looming, and if we let the Left win because we couldn’t organise a website, manage our egos, or hire serious people, well, that doesn’t bare thinking about.